Introduction
TikTok is a popular social media platform that allows users to create and share short videos. The platform has gained popularity among young people and has become a significant source of news and information. However, there is limited research on the political content on TikTok and how the platform’s algorithms may influence the spread of political content. This project aims to analyze the political content on TikTok and investigate whether the platform contains biased political leaning content. The project will also explore how the TikTok community reacts to different political leaning content and whether different political leaning videos have different lexical diversity. The project will use a public multimodal dataset of TikTok videos related to the 2024 US presidential election to conduct the analysis. The dataset contains video IDs, author IDs, author followers, heart counts, comments, and transcripts. The project will use sentiment analysis, emotion analysis, and political bias analysis models to analyze the data. The project will also use lexical diversity analysis to analyze the transcripts of the videos. The project will provide insights into the political content on TikTok and how the platform’s algorithms may influence the spread of political content.